Navigating the video cloud can often seem a daunting task; especially when the information available is at best unreliable, and at worst downright misleading. Which is why we have put together this information series, which aims to cut through the confusion surrounding the video cloud and give you clarity on what the cloud can do for your business. Any organization with conventional video conferencing in place will be already familiar with the proven benefits, but the video cloud can take you beyond these. So how can the video cloud benefit your business?

1. Saving You Money

Video conferencing saves your business money. Whether this be savings in the form of reduced travel or increased productivity, it's a given. Moving your collaboration platform to the cloud augments these savings from the outset. How so? First off, with video cloud, there is no need for any expensive network infrastructure, such as MCUs, gateways, video routes or firewall traversal systems. Therefore, the initial investment is minimal, as all of these functions are delivered as a service from the cloud. Savings continue to be made after the initial cloud deployment. For example a traditional video set-up demands a high human resource cost in the form of specialized engineers, and IT staff, plus there's ongoing manufacturer's maintenance fees, which come together to dwarf the cost of the video cloud by comparison. In fact for every dollar spent on video cloud it's likely you'll need to spend $7 on an equivalent infrastructure based solution. And if you're no longer spending money on expensive video infrastructures, you also don't need to worry about the cost of datacenter rack space to store them, nor will you need to think about depreciation or obsolescence of an aging set-up. The continual costs associated with traditional video architecture mean that any ROI is very long-term, but in moving to cloud video conferencing solutions, it becomes almost immediate.

2. Building world class teams

'Employees are a company's greatest asset…you want to attract and retain the best; provide them with encouragement, stimulus, and make them feel that they are an integral part of the company's mission.' Anne M. Mulcahy It goes without saying that building engaged and productive teams makes good business sense. A quick Google will bring up pages upon pages opining on how to do just that. Yet many are flawed in that they miss something fundamental at the very start of the recruitment process: why narrow your recruitment selection to those with the location and lifestyle that suit your physical office and its hours? Reliable enterprise-quality cloud video conferencing and calling allows you to expand your candidate pool beyond any geographical confines. And once you have that perfect team in place, cloud video conferencing and calling can be deployed to each and every member at minimal cost. The ability to meet face-to-face regularly with a team, no matter where they are located, means that remote workers feel engaged, valued, and in turn, become more productive. With a cloud video deployment that extends to everyone, bringing your team together for knowledge sharing becomes simple. A focus on training and continued professional development results in a skilled, motivated, and fulfilled team, which means a lower staff turnover and a higher-quality output. And without harping-on too much, the fact that there's no on-premise infrastructure means that scaling and extending the reach of video is entirely possible and usually at no extra cost.

3. Weathering the storm

If your business communications are reliant on traditional on-premise video conferencing, your disaster recovery plans are likely to be along the lines of 'hope for the best, prepare for the worst'. You'll most likely have had to pay out for back-up systems 'just incase', along with the relative software licenses, and a disaster recovery copy of your software, all stored somewhere securely. Yet none of this guarantees that your communications will remain online when disaster strikes; whether it be a simple power failure or a full-blown catastrophe. By contrast, cloud-based video conferencing platforms offer some of the best resiliency, allowing your team to work from anywhere in the event of the worst. StarLeaf owns and operates its own global cloud video conferencing and calling platform with no reliance upon third-party legacy infrastructure. Which means StarLeaf can rapidly respond to the demands of our users, who can connect from anywhere in the world, and continue doing business even if their corporate network or sites are unavailable. If you'd like to find out more about moving to the cloud, talk to us about a free Cloud Readiness Assessment or, if you're ready to swap out your old clunky video conferencing hardware for free, make use of our trade-in offer.