With any form of technology, there is a balance to be struck between providing an intuitive user experience and the right level of security. Any enterprise deploying video conferencing technology needs to ensure that security is built into the solution from the ground up while maintaining an intuitive user experience.

So where is the sweet spot? Video conferencing needs to be highly secure while remaining easy-to-use so as to prevent employees from seeking out their own collaboration tools which may not be fit-for-purpose or as secure as IT teams would like. Otherwise, this leads to a plethora of unsanctioned user-driven collaboration apps and this approach can mean that an organization’s video conferencing solutions become the enterprise network’s soft and vulnerable underbelly and a ‘way in’ to wreak havoc.

What is the right level of security? For an enterprise-ready video service, cutting-edge encryption and industry-leading authentication are the basics and the prevention of 3rd parties accessing your camera or allowing a video call to initiate without you realizing should be a given.

And that is just the beginning of the security story. You should also be assured that your data is protected and remains within the jurisdiction of your choice, and in compliance with regional laws.

This protection of personal information is crucial, not only from an individual’s point of view but also because of the massive penalties faced by organizations that fail to properly protect the data of their employees or their customers. Enterprises simply cannot risk deploying solutions that do not keep their data safe, or protect their users, and which could introduce vulnerabilities into their network. The £183m fine levied against British Airways after hackers stole customer data shows the risk that enterprises take when they do not ensure that critical data is protected, regardless of where it resides.

As enterprises grow and need to collaborate more frequently on a global basis, video conferencing and collaboration tools become a necessity. If enterprises cannot provide intuitive, secure solutions for employee collaboration, there is a risk that employees will turn to the murky world of shadow IT and start using their own tools in the workplace, which introduces a whole host of security risks.

Beyond these considerations, enterprises should look to providers that surpass industry norms. For example, those that have achieved ISO 27001 accreditation - the most respected and internationally-recognized information and security compliance standard. Enterprises should also ensure that their provider of choice owns and controls their entire architecture, ensuring end-to-end control and preventing organizations and individuals from being exposed to third-party vulnerabilities.

Security must be a priority for enterprises; the risks of a breach are simply too high. However, this does not have to come at the expense of good user experience. Based on a secure architecture, enterprises can provide their staff with a tightly integrated, unified collaboration platform that offers intuitive video conferencing, calling, and instant messaging without putting their data at risk.