Introduction

Several dynamics are driving demand for all forms of video in our personal lives and for work. Mobile device proliferation combined with pervasive high-speed internet connectivity makes video consumption and sharing ubiquitous. Consumer video’s immense popularity (Facetime, Facebook, Instagram, YouTube, Skype, SnapChat, Hangouts, and many more) exposes many millions of people daily to information in rich visual formats. These experiences heighten expectations for video in business. This article discusses how businesses can meet those expectations and get more value by integrating video communication into workflows by exploring the following areas:

  • Video communication market trends
  • Perceptions of usefulness and value
  • Workplace and workstyle evolution
  • Workflow integrations
  • Case studies of video communications integrated into workflows

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