Why the NFL’s Package Appeals to Sponsors
As a sporting product, the NFL is one of the largest. In fact, it’s big business when assessing the competition. As seen on social media, American football is everywhere. As such, we’ve seen some big names get behind it and be featured in various advertising materials.
Throughout the history of the competition, there have been some huge deals agreed with the NFL and its teams. For example, we’ve seen Home Depot sign massive deals in the past that allowed them marketing rights to events like the Super Bowl, a globally watched occasion where fans get together and bet on the outcome thanks to options like DraftKings NFL Super Bowl odds. Likewise, teams like the Dallas Cowboys have agreed on some notably large packages, with “America’s Team” having big pulling power. With deals sometimes being worth over $1billion, the money sponsors pay is eye-watering.
From Toyota to Xfinity Internet, the NFL’s offerings continue to stand out for sponsors looking to partner with a sports product. Below, we highlight some key reasons why an array of brands turn to the NFL ahead of other sporting competitions when it comes to sponsorship deals. Sure, other sporting competitions like the NBA and the Premier League are also tempting, but the NFL is arguably the king of them all.
The NFL’s Reach Is Unmatched
First and foremost, big brands want exposure to large audiences. As such, there isn’t a better place to start than with the NFL given its global reach that is simply unmatched. Drawing massive audiences to every big game, it’s a pastime watched in numerous foreign territories. For the Super Bowl alone, over 100 million viewers typically tune in. Likewise, social media campaigns result in engagement, adverts are created for video-sharing platforms like YouTube, and consumers also see the competition being highlighted in the media, resulting in even more exposure for the brands in question.
A Passionate Community of Fans
The fans from around the world are also unrivalled when it comes to their passion. Sports fans are also the most loyal consumers on the planet, purchasing team jerseys every year and spending big bucks inside stadiums on food. With sponsors being able to tap into these football fanatics who tend to trust the companies their teams join forces with, it’s an opportunity that is hard to resist for sponsors looking to grow their name and reach even more consumers.
A Strong Brand
The NFL also possesses a strong brand that focuses on a number of core values that appeal to brands with similar messaging. From competition and excellence to tradition and belief, teaming up with the NFL not only enhances a brand’s visibility but also aligns many big names perfectly with the competition’s beliefs. Likewise, partnering with such a global name can only benefit a sponsor given the fact that the NFL is known almost everywhere on the planet.
Unique Sponsorship Packages
Alongside being featured on screens in stadiums and other advertising materials, the NFL is also open to unique sponsorship packages that are tailored to specific brands. Some options might revolve around a major food brand and involve the product in question being served up in stadiums, for example. Essentially, if a brand wants a unique campaign that brings in notable results, then the NFL is generally open to it.
Open to Innovation
Finally, the NFL is also open to new forms of technology, resulting in brands like Verizon benefitting in the process by adding features that are known to improve the fan experience on offer. While the NFL might be steeped in history, it’s a sporting competition that embraces the future.