What to Expect from an SEO Link-Building Service
An SEO link-building service is a digital marketing approach designed to increase the search authority of a website or business. It’s a unique form of digital PR, focused on creating “votes of confidence” from other websites by linking back to your business from external blogs and articles.
This article explores what a backlink-building agency is likely to enact, so you can understand what to expect when you hire out services or attempt to enact the strategy independently.
What Are Link-building SEO Services?
The overall purpose of using link building is to obtain links from third-party websites that link back to your business. Backlinks, as they are called, build authority within search terms for your industry. This increased exposure makes it more likely for people to discover your business from industry blogs or publications.
The Importance of Link Building in SEO
Link building is not just about the fact that people might read an article and be led back to your business; it’s also about Google scanning the web for backlinks, with their presence allowing your business to rank higher through relevant keywords. A quality backlink profile is an essential facet of establishing a high-performance SEO strategy.
Link-building Strategies for SEO
It’s not just enough to understand that you need backlinks – it’s also important to understand essential link-building techniques in SEO.
Determining Your Target URLs & Keywords
You need to understand what pages on your website you’re trying to target with backlinks. Do you want to drive people to your landing page, a specific product or a service offering from your website? Answering these questions will guide the concurrent step – determining the right keywords to link back to the pages through. Backlink creation requires a clear ranking to be kept in mind, built using tools like Semrush or other keyword research systems.
Targeting Content Destinations
If enacting an SEO link-building strategy, you can’t expect backlinks to just naturally appear off the back of your product or service quality. Sure, this might happen eventually, but being a self-starter is vital for building a digital profile. This means seeking out websites and publications that accept PR articles and getting familiar with their policies for content.
Now’s also a good time to learn whether they charge for publishing rights and work out how the fees might fit into your marketing budget. Remember, it’s better to show up on a few reputable websites, rather than lots of less legitimate ones – Google knows the difference!
Content Planning & Creation
SEO is a content-focused practice, meaning you need to actively create things to make it work. With link-building, you need to think of content ideas that can be published on other people’s publications, targeting your ranked keywords, while naturally linking back to your business. One of the best ways to create a plan for the content you’re going to write up is to analyse competitor content, while also checking for trending long-tail keywords.
Once you’ve determined what content you’re going to create and at what rate, you need to get into the actual meat and potatoes of making it. The content needs to be snappy, readable and effective, much as you’d create blog content for your own website. However, you can’t be as explicit about promoting your business. Things need to be slightly more subtle and linked through keywords.
Begin with Link-building SEO Services
If you’re eager to start your link-building process but aren’t sure where you’ll find the time, then why not seek out the services of a digital marketing agency? The right team will be able to complete a link-building outreach campaign on your behalf, so you can start ranking and thriving online.