Business at the speed of the Internet can be daunting to companies of any size. And when you're trying to figure out what technologies to adopt and allocate budget for, there is a host of different variables to consider. With today's sales teams, who are often virtual or remote, there's a real need to bring people together on a regular basis in an efficient, productive and cost-effective manner. Here are five reasons why adding video conferencing to your arsenal of internal productivity tools can make a huge difference. 1. Take the guess work out of decision-making. Naturally, video brings people into sharp focus, allowing you to see the impact of your ideas. However, you get more bang for your buck when you can share screens among video conference participants. This makes collaboration a breeze and allows you to quickly develop and refine ideas, content, design and pretty much anything else you and your team need to accomplish. Video conferencing will enable you to collapse decision cycles across your business. 2. Conduct business faster. Video conferencing done right means that you can instantly reach any of your colleagues or business associates no matter what systems they use. So make sure your system is multi-lingual and speaks all video languages, including Microsoft Lync, and all standards-based hardware and software (H.323/SIP) i.e. Cisco, Polycom, Lifesize etc. Only then can you be sure that you have a future-proof communications environment. 3. Save money and increase productivity. Using planes, trains and automobiles is an expensive business. Allowing teams to meet in a virtual environment cuts costs and saves time, it really is as simple as that. But make sure that your chosen video solution offers both a formal scheduled meeting set-up as well as the ability to jump on a multiparty meeting instantly. Gaining productivity isn't just about the time you've saved but also about how easy the system is to use. Ideally, your video system should just work and not require any complicated set up or expertise. 4. Go far and wide. There'll be times when essential employees are out of the office, working from home, on-site or needed out-of-hours! Today's video conferencing should be unleashed to all employees, who in turn can stay tuned and reach anyone, no matter where they are. This massive flexibility can be delivered by giving everyone a mobile video endpoint. Make sure you choose a solution that offers this for a variety of PCs, tablets and phones. 5. Add quality to all meetings. There is no shortage of inexpensive or free video conferencing options. Skype and Google Hangouts are great, but you're reliant on a good Internet connection and on systems that can be glitchy and unreliable. When you need your video conferencing systems to work the right way, every time, it's important to opt for solutions that can be trusted to deliver the highest quality sound and video. Take a look at the visual below to get an idea of what an effective video conferencing solution should offer and let us know if we can help. StarLeaf video endpoint feature