Organizations today already understand the need to support workers who want to instantly connect and communicate with colleagues, wherever they are. It’s why so many have implemented video conferencing as a collaboration tool.

However, traditional enterprise video conferencing systems can end up being more of a hinderance than a help, severely impacting the productivity of everyone in the organization, from end users to IT teams. At the very worst, your staff could see video conferencing systems as a “monster in the meeting room” and a productivity trap, rather than as a useful platform helping them to collaborate with their colleagues.

Connecting productivity

If you’re running traditional video conferencing, it’s fair to assume your users will be struggling. It’s usually difficult to connect to, sometimes the audio isn’t working, sometimes it’s the video, but it’s rare to be able to call or conference without issues. Not only does this disrupt the meeting flow but it can be time consuming trying to rectify the issues, especially for staff who aren’t so tech-savvy. 

Our recent survey of IT decision-makers revealed that UK employees participate in 26 video conference calls a month on average, and that 90% experience problems when first trying to connect. This is a staggering figure and these challenges can really eat into an employee’s working day. The ideal scenario is for people to enter a meeting room, instantly join a video conference call and share their laptop screen, without any interruptions.

For IT staff, the management of multiple sites containing legacy technology can be a real burden on resources, especially if you have a combination of meeting room endpoints and an outdated architecture. 

Imagine an enterprise has standardized on a video conferencing solution that uses software installed on laptops to run meetings and calls. It requires a dedicated laptop in every meeting room, which adds to the cost of deployment, but also significantly increases the ongoing management burden of the solution, with each laptop having to be managed individually. What if the laptop starts downloading an update in the middle of the CEO’s conference call with investors and they lose the audio connection? It’s an IT manager’s worst nightmare – and happens regularly.

The platform of choice

It is critical for enterprises to adopt a secure, flexible collaboration platform. It needs to operate seamlessly with any third-party standards-based meeting systems and use dedicated video conferencing endpoints to simplify and enhance – rather than hinder – the experience for everyone, including the IT team. By standardizing on meeting room systems that are built for the enterprise, you can reduce the amount of time employees spend trying to connect to a call and take the pressure off IT staff, by enabling them to manage their entire video conferencing infrastructure with much greater ease.

It’s time for businesses to free up IT department resources, simplify communications between employees and stakeholders, and give users a better experience. People want and need to be able to get on with their jobs and collaborate with their colleagues, rather than wrestle with the monster in the meeting room. 

Want to know more? Discover the top 5 reasons organizations are moving to enterprise-grade video conferencing.